Sky TV | Audience

AUDIENCE REACH

SkyTV has the largest monthly reach of any cus­tom in-flight pro­gram­mer. Our net­work of car­ri­ers can pro­vide options that eclipse over 4,000,000 monthly view­ers. The reach of each of our pro­grams varies by Air­line car­rier line-up. For addi­tional infor­ma­tion or to receive a SkyTV Media Kit, please com­plete the form or con­tact us below: In addi­tion to our monthly in-flight video pro­grams, our desk­top video deliv­ery (Buntings Tech Talk) and our news vignette pro­gram (Home Com­put­ing Edge) offer the oppor­tu­nity to expand that coverage

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IN-FLIGHT AUDIENCE DEMOGRAPHICS

The In-Flight video audi­ence is a cap­tive group of very upscale con­sumers and highly influ­en­tial decision-makers within their respec­tive busi­nesses. In addi­tion to being pur­chasers of high tech prod­ucts for their com­pa­nies, fre­quent busi­ness travel, and buy­ers of high-end cars and con­sumer elec­tronic, this audi­ence is decid­edly upper man­age­ment and make (and influ­ence) impor­tant busi­ness deci­sions every day. On a per­sonal level, it is an audi­ence that con­sumes prod­ucts from select cat­e­gories at dis­pro­por­tion­ately high lev­els. These cat­e­gories include fine wine and spir­its, restau­rant meals, the­atre tick­ets (movie and stage), finan­cial prod­ucts, cloth­ing, emerg­ing high-tech prod­ucts, hotel nights, rental cars and real estate, to name a few.
Below is a gen­eral audi­ence pro­file of the in-flight video watcher (vs. the gen­eral pop­u­la­tion). More detailed data is avail­able upon request.

AUDIENCE COMPOSITION INDEX *
AGE
18–49 65% 201
25–54 72% 135
35–49 42% 135
EDUCATION
Col­lege Educated 90% 172
Grad­u­ated College 69% 274
Post-Graduate Degree 28% 330
PROFESSIONAL POSITION
Top Man­age­ment 9% 247
Pro­fes­sional / Managerial 57% 249
HOUSEHOLD INCOME
$150,000 37% 451
$100,000 42% 135
$75,000 78% 329
Median House­hold Income $93,822
TRAVEL IN THE PAST YEAR
6+ Domes­tic Air Trips 18% 636
3+ Domes­tic Busi­ness Air Trips 78% 592
Rented Car for Busi­ness Use 33% 314
Tech­nol­ogy Pur­chase Decision-maker
Com­pany Size Small (100 of less) 42% 730
Com­pany Size Medium (100 to 1000) 49% 448
Com­pany Size Large (1000 or more) 45% 630
REAL ESTATE
Own Prin­ci­pal Residence 81% 115
Own Addi­tional Real Estate 15% 163
Res­i­dence Value $250,000+ 35% 375

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